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Culture Line

Culture isn’t just a stop along
the way- it’s the journey itself.

Branding

Design

Motion Design

Web Design

Social Campaign

The Client

Education & Culture Department Haifa Municipality

The Challenge

Public transport is often just a way to get from point A to B, missing the deeper connection to the city’s culture. How do we turn a daily commute into an immersive cultural experience? With the Carmelit, Haifa’s underground metro, we saw an opportunity to transform movement into meaning.

Culture in Haifa,

a New Way to Experience

With CULTURE LINE, culture becomes part of your journey. Just like the Carmelit moves in two directions, so does culture, flowing through the city and shaping its energy. by pairing "Culture Line" with Haifa’s key spots, the campaign turns the city into an open cultural space: Culture Through Madatech, Culture Through Talpiot Market or Culture Through Carmel Center.

Our Solution

CULTURE LINE doesn’t just invite people to cultural events, it redefines culture as an inseparable part of urban movement.

At each of the six Carmelit stations, there’s something new to explore; a living, breathing cultural experience happening in real-time. Because in Haifa, culture isn’t just a stop along the way - it’s the journey itself.