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Naot
Legacy in Motion
Services:
Writing | 3D | Moation | Animation

The Challenge
To distill Naot’s global journey of craftsmanship, values, and timeless design into a digital piece that reintroduces the brand with its bold new name and visual identity.



Telling an 80-year story in under
minute - through a single thread.
Our Solution
To create an emotionally resonant story that feels both fresh and familiar—rooted in the past, designed for the future.
We wrote and animated a visual journey where a single thread—now central to Naot’s brand identity—leads the way. Through warm illustration and elegant motion, we wove the brand’s history into a story that walks forward with confidence.






And the credits
goes to…
Client
Naot
It was the present of
March 2025
The Team
Present Creative Director
Nadav Hazut
Animations & Project Lead
Itai Osterman
Social Branding
Yuval Assa
Writing
Iftach Leybovich
What we did
Writing
Concept
3D Modeling & Animation
Motion Design
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