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Naot

Legacy in Motion

Services:

Writing | 3D | Moation | Animation 

The Challenge

To distill Naot’s global journey of craftsmanship, values, and timeless design into a digital piece that reintroduces the brand with its bold new name and visual identity.

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Telling an 80-year story in under
 minute - through a single thread.

Our Solution

To create an emotionally resonant story that feels both fresh and familiar—rooted in the past, designed for the future.

We wrote and animated a visual journey where a single thread—now central to Naot’s brand identity—leads the way. Through warm illustration and elegant motion, we wove the brand’s history into a story that walks forward with confidence.

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And the credits
goes to…

Client
Naot

It was the present of
March 2025

The Team
Present Creative Director
Nadav Hazut
Animations & Project Lead
Itai Osterman
Social Branding

Yuval Assa
Writing
Iftach Leybovich

What we did
Writing
Concept
3D Modeling & Animation
Motion Design

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