Let's be Social
© 2024 by Present Creative Agency | Read our Accessibility Statement
© 2024 by Present Creative Agency | Read our Accessibility Statement
We hope you’re intrigued by what you’ve seen so far.
Personal journeys with clients are always exciting times
and they start with an attentive and personal first contact.
We look forward to it.
WHEN MEMORY MEETS ART
Czech Ministry of Foreign Affairs
It was an immense privilege for us to work with these children's paintings and engage with content of such profound significance.
And the credits goes to…
Client
Ministry of Foreign Affairsof the Czech Republic
What we did
Art Direction
Motion Design
It was the present of
January 2024
The Team
Present Creative Director
Nadav Hazut
Motion Designer
Bar Carmel
Concept, Content Director & Producer
Raquel Orensztajn
Original Music
Effi Shoshani
Performed by:
Hallel HarPaz | English
Naomi Bransburg | Czech
Noa Zerah | French
Tair Bracha Rozencvaig Ascher | Spanish
Ari Schweitzer | Hebrew
The Client
Czech Ministry of Foreign Affairs
Art Direction
Motion Design
The Challenge
Create a memorable video art piece commemorating the children of the 'Theresienstadt ghetto', using original paintings found and preserved in historical archives, for International Holocaust Remembrance Day.
More Works
Dedicated to the brief, vulnerable, and innocent lives of the Terezin ghetto children.
The project presents a visual narrative that mirrors the progression of the song. the initial frame evokes a landscape that reflects the vibrant imagination and profound inner world of children confined to the ghetto. The original paintings were deconstructed and, through AI technology, were given depth and motion.
The recurring lyric, "Garden," weaves seamlessly through each scene, linking the melody with the visual art. The entire video follows a cyclical structure, beginning with a scene reminiscent of a blossoming bud-a symbol of growth and potential-and ending in darkness, emphasizing the tragic reality that these young lives would never fully bloom.
