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We look forward to it.

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Naot

Legacy in Motion

The Client

Naot Israel

Writing

3D

Motion Design

Animation

The Challenge

To distill Naot’s global journey of craftsmanship, values, and timeless design into a digital piece that reintroduces the brand with its bold new name and visual identity.

Telling an 80-year story in under minute,

through a single thread.

To create an emotionally resonant story that feels both fresh and familiar—rooted in the past, designed for the future.

Our Solution

We wrote and animated a visual journey where a single thread—now central to Naot’s brand identity leads the way. Through warm illustration and elegant motion, we wove the brand’s history into a story that walks forward with confidence.